New Revenue Model for a Trade Association

HES principals conducted a strategic assessment of a hospital trade association’s data repository. Our goal was the development of a business plan that would increase the value of the repository to member and non-member customers and create a recurring revenue stream for the entity.

Our process included:

• conducting an analysis of current products, services and workflow;
• identifying customer data and information needs and expectations;
• benchmarking of competitors products and pricing; a technology review;
• the development of business requirements on a go-forward basis; and
• the operational, human and financial requirements for success.